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2018 CH-R Ushers in New Chapter of Toyota Style

An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, “Coupe High-Rider” – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners.

Last year at the Los Angeles Auto Show, Scion debuted its stunning C-HR Concept. That well-received design study set the stage for the Toyota C-HR, which, nearly to the tee, carries on the concept’s avant-garde physique, modern, comfortable cabin, and bold, outgoing character.

The C-HR will be available in two grades at launch, XLE and XLE Premium, each equipped with a long list of standard premium features that includes 17-inch alloy wheels, dual-zone climate control, supportive heated bucket seating, 7-inch audio display, and Toyota Safety Sense P™ (TSS-P).

But, the C-HR doesn’t only look great – it’s got the sportiness to impress thanks to Deputy Chief Engineer, Hiro Koba, who is a diehard racer at heart. He and his team made it their mission to ensure the C-HR exhilarates its driver anytime, anywhere. Like its uncanny looks, the C-HR’s comprehensive and cohesive blend of comfort, control, consistency and responsiveness that was cultivated on the famed Nürburgring is as impressive as it is unique.

POLISHED DIAMOND STYLE
Toyota’s team of global designers expounded on one theme: “Distinctive Diamond.” The iconic gemstone evokes universal notions of luxury, attractiveness, sophistication and strength. Designers translated these traits into a physical form that’s collectively matchless, sexy, muscular and edgy.

From the get-go, they strived to sculpt an urban-dwelling crossover that would effortlessly navigate tight city streets and stand out, with an agile, dynamic expressiveness.

At the C-HR’s nose, two slim projector-beam halogen headlights with LED daytime running lights wrap deep into its toned shoulders – nearly all the way into the front quarter panels. Because of this, the vehicle looks wider than it is and possesses an assertive fascia that’s uncommon in the segment.

Deep, curvy character lines emerge from a prominent Toyota badge that’s flanked by the headlamps, and lead into the narrower core body. They run below the slender windows, and continue above the rear wheel where they marry to a high beltline and distinctive C-Pillar with integrated door handle.

Look closely at the silhouette to see the clear resemblance of a diamond set on its side. Powerful arches housing the extra-large aluminum wheels accentuate the C-HR’s sturdy posture and compact cabin.

The rear is a cohesive melding of its elaborate lines and 3D shapes. The tail lamps protrude outward, and the hatchback – outfitted with a lip spoiler and functional top wing – tapers neatly inboard, adding to the C-HR’s futuristic look, and, once more, surprising girth.

Dec 15th, 2016