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Toyota and the Québec Government share a common goal – to reduce the carbon emissions of vehicles driven by Québec drivers – and they are collaborating to make this a reality. During a meeti...

September 17th, 2017
Toyota Canada

In the quickly evolving world of mobility, staying ahead of the technology curve is no easy task. For the third year in a row, Toyota hasn’t just kept up with the pack, they’ve set the pace. A...

June 13th, 2017
Toyota Canada

Toyota was voted as the Most Trusted Brand™ of hybrid car and passenger car manufacturers in the annual Trusted Brand™ study conducted by Reader’s Digest. Nearly 20,000 more Canadians switch...

February 4th, 2017
Toyota Canada
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Building on the success of a first run in Ontario earlier in 2016, Toyota Canada is launching “Towards Tomorrow by Toyota” at select shopping centres in Quebec, Ontario and British Columbia th...

December 6th, 2016
Toyota Canada

A week ago, I was invited to a hush-hush press conference of Toyota. A short stroll from Tokyo’s Ikebukuro station, the presser was held in a building that formerly housed a Toyota showroom, now...

October 19th, 2016
Toyota Canada
2016 Toyota RAV4 (10)

TORONTO, ON, August 3, 2016 – Toyota Canada Inc. (TCI) is continuing to sell record numbers of hybrid vehicles to Canadians. Following the best month ever for hybrid sales in June, TCI reached a...

August 18th, 2016
Toyota Canada

What if your Toyota knew what the road conditions were before you tried to drive over a mountain pass? What if your Toyota told your insurance company to lower your rates because you were a good d...

July 10th, 2016
Toyota Canada

Canadians once again voted Toyota as the Most Trusted Brand of passenger car, and the Most Trusted Brand of hybrid car in a recent annual study conducted by Reader’s Digest. Put simply, when Rea...

June 27th, 2016
Toyota Canada

After receiving a record number of entries, the judges of this year’s Toyota Dream Car Art Contest completed the difficult task of choosing the nine Canadian winners. “In my first year as a ju...

May 28th, 2016
Toyota Canada

On the Alameda Air Field in Northern California, 332 Toyota Prius owners made a parade lap to celebrate Earth Day. The meeting went straight to the record books, as Guinness World Records represen...

May 12th, 2016
Toyota Canada