2023 Toyota Prius Prime

Introducing the New 2023 Toyota Prius Prime

The 2023 Prius and Prius Prime continue the story of the most influential vehicles of our generation. From the way they look and the way they drive, they surprise at every turn. The premium and spacious interior is packed with intuitive technology designed to make your drive a whole a lot easier and lot more fun. Whether you choose the Prius hybrid or the Prius Prime plug-in hybrid, which can run on either electric or hybrid driving mode, you have two fuel-efficient models that overdeliver on performance and your expectations.

The 2023 Toyota Prius and Prius Prime’s sculpted design, aerodynamic shape, and lightweight materials, combined with their proven hybrid technology, all work together to enhance performance while maximizing and redefining efficiency. Inside, the spacious interior perfectly balances comfort, style, and convenience into one modern package with heated front seats, available power moonroof, and uncompromising cargo storage. And with intuitive tech like available Head-Up Display, Intelligent Clearance Sonar, and Intelligent Parking Assist, you can make the most out of every drive.


No matter what roads you travel, Toyota Safety SenseTM3 (TSS-P) is always there to keep you as safe as possible. It’s an advanced suite of innovative safety features that comes standard on the car and it is designed to help protect drivers, passengers, pedestrians, and people in other vehicles from harm, a comprehensive suite of active safety systems that includes:

  • Pre-Collision System with  Pedestrian Detection
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Lane Departure Alert with Steering Assist (LDA w/SA)
  • Automatic High Beams (AHB)


With the power to run in either electric or hybrid driving mode, the 2023 Prius Prime lets you strike a harmonious balance between necessity and desire. With a full tank and a full electric charge, Prime delivers a class-leading total combined driving range of 1,035 km.4 Best of all, you can choose to plug it in, gas it up, or both. Easy to charge and fun to drive, the Prius Prime continues our quest to reach
more efficient mobility, without compromise. Take Charge with Smart Tech with EV Mode, Easy Charging, Charge Scheduling and HV/EV Auto Drive Modes

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* Efforts have been made to ensure the accuracy of the information presented above, though pricing, equipment, or other details may change at any time without notice. For more information refer to Toyota Canada's website, or consult the vehicle's owner's manual.