What if your Toyota knew what the road conditions were before you tried to drive over a mountain pass? What if your Toyota told your insurance company to lower your rates because you were a good d...

July 10th, 2016
Toyota Canada

Canadians once again voted Toyota as the Most Trusted Brand of passenger car, and the Most Trusted Brand of hybrid car in a recent annual study conducted by Reader’s Digest. Put simply, when Rea...

June 27th, 2016
Toyota Canada

After receiving a record number of entries, the judges of this year’s Toyota Dream Car Art Contest completed the difficult task of choosing the nine Canadian winners. “In my first year as a ju...

May 28th, 2016
Toyota Canada

On the Alameda Air Field in Northern California, 332 Toyota Prius owners made a parade lap to celebrate Earth Day. The meeting went straight to the record books, as Guinness World Records represen...

May 12th, 2016
Toyota Canada

In 2003, Scion established as a separate brand in the US to explore new products and processes to attract younger customers. Brought to Canada in 2010, the brand allowed Canadians access to small ...

May 3rd, 2016
Toyota Canada

“Earth Day is a great reminder of the responsibility each individual has to the environment every day,” said Larry Hutchinson, President and CEO, Toyota Canada Inc. “It’s the reason why To...

April 25th, 2016
Toyota Canada

Canadians voted Toyota as the Most Trusted Brand™ of passenger car and the Most Trusted Brand™ of hybrid car in a recent Reader’s Digest Trusted Brand™ study. For eight consecutive years, ...

April 25th, 2016
Toyota Canada