Toyota Canada receives multiple 2024 AutoTrader Awards

  • Toyota voted as Canada’s Most Trusted Car Brand
  • Prius/Prius Prime awarded as Best Overall Car
  • Prius Prime awarded as Best Overall Green Car
  • Category wins for GR Corolla, Grand Highlander, Sienna, Prius, and Prius Prime
  • See the winners at the Canadian International Auto Show – February 16-25 in Toronto


TORONTO, Ontario (February 16th, 2024) – Toyota Canada’s commitment to offering Canadians a full range of stylish, well-engineered vehicles that represent excellent value for money has earned the company multiple 2024 AutoTrader Awards. AutoTrader announced the awards as part of the events at the 2024 Canadian International Auto Show in Toronto.

The 2024 AutoTrader Awards crowned Toyota as Canada’s Most Trusted Automotive Brand after tallying the results of a national survey of Canadian drivers. Of those asked, more drivers said they trust Toyota than any other brand.

“Canadians shopping for a new Toyota today have a variety of options with more than 24 models to choose from, so they rely upon the knowledge of experts like the journalists who write for AutoTrader,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “We’re thrilled to have received these important awards, while each win is an honour, being named Canada’s Most Trusted Automotive Brand for the second straight year is particularly gratifying.”

Toyota is committed to offering Canadians value for money. That means building high-quality vehicles that are dependable, reliable, and safe, ensuring every vehicle is stylish, fun to drive, and packed with features.

The judges at AutoTrader voted for the Toyota Prius and Prius Prime as the 2024 Best Overall Car, and the Prius Prime as the 2024 Best Overall Green Car.

The Prius started the electrification revolution almost a quarter-century ago it quickly became the global ambassador for sustainable mobility – and today, the Prius family continues to raise the bar with an unbeatable blend of style, the driving fun of a well-engineered car, the efficiency of Toyota’s industry-leading electrification expertise – in a choice of hybrid or plug-in hybrid configurations – and with the intelligence of our advanced connectivity and active safety technologies.

In addition, Toyota Canada takes home the following category wins in the 2024 AutoTrader Awards:

  • Best Mainstream Performance Car for the Toyota GR Corolla
  • Best Mid-Size SUV for the Toyota Grand Highlander
  • Best Minivan for the Toyota Sienna
  • Best Hybrid Vehicle for the Toyota Prius
  • Best Plug In Hybrid Electric Vehicle for the Toyota Prius Prime

Visitors can explore these award-winning models at the Toyota booth at the Canadian International Auto Show, which opens today and runs until February 25 at the Metro Toronto Convention Centre.

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.