Toyota Crown Returns to North America with Bold Style, Standard AWD and New Hybrid Max Powertrain
With a striking debut, Toyota is reimagining the full-size sedan with the all-new 2023 Toyota Crown. Built to deliver an intuitive driving experience, this new premium sedan brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. It is also the first Toyota sedan to offer the HYBRID MAX System, Toyota’s performance hybrid with power that drivers will feel.
Available in three grades: XLE, Limited, and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: HYBRID MAX or the fourth generation Toyota Hybrid System (THS). The HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota’s all-new performance hybrid that puts out a manufacturer estimated 340 net horsepower.
Paired with a 2.4-litre turbocharged engine and a direct shift 6-speed automatic transmission, HYBRID MAX produces powerful torque at low RPM for sporty, exhilarating driving and has a manufacturer-estimated combined city/highway fuel consumption of 8.4 L/100 km. XLE and Limited grades are equipped with THS, a highly efficient hybrid system with a newly developed, high-output bipolar nickel-metal hydride battery that can achieve a manufacturer-estimated combined city/highway rating of 6.2 L/100 km.
Built on a newly developed chassis based on Toyota’s GA-K platform, Crown has a raised overall height that’s nearly four inches higher than Camry. The unique height of this sedan offers increased road visibility, along with easy entry and exit. Its flowing silhouette and sculpted body lines create a fresh look that is entirely unique for its class. Altogether, the Crown package is a combination of innovative style, performance, and function.
The XLE grade comes equipped with the 2.5-litre THS, AWD, three selectable drive modes, 19-inch alloy wheels, heated and powered Softex® and fabric front seats, and our all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 speakers. It is available in five colours: Black, Oxygen White, Magnetic Grey Metallic, and Supersonic Red, with a black interior.
The Limited grade also comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, leather-trimmed seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL audio system, rain sensing windshield wipers, and intelligent clearance sonar along with rear cross-traffic braking. In addition to the four exterior colours available on the XLE, the Limited grade offers Heavy Metal as well. Interior colours include black, black and chestnut, and macadamia.
The Platinum grade includes everything on XLE and Limited and raises the bar with the HYBRID MAX powertrain, Adaptive Variable Suspension, six selectable drive modes, Advanced Park, and unique 21-inch machined 10-spoke alloy wheels with black accents. The colour palette adds a Toyota first bi-tone paint option, with black paint that extends from the hood to the trunk, that can be paired with Wind Chill Pearl, Heavy Metal, Supersonic Red, or an all new, bi-tone only Bronze Age colour.
Each grade of Crown will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard.